Imaginary Assets

One platform, two honest halves

Imaginary Assets is a community commons of AI-generated, provably fictional assets: personas with full UX-research-grade profiles and products with complete physical, commercial, and sustainability properties. Actually Human is its counterpart — a consent-first panel of real, compensated people. One schema bridges them: _design with fiction, validate with people._

The problem

• Demos, prototypes, and screenshots still run on lorem ipsum, stock photos, and hand-rolled spreadsheets — flat worlds that fall apart the moment anyone looks closely.
• Using real people's faces and data carries likeness, release, and privacy risk that most teams can't afford to reason about.
• And when "synthetic users" are passed off as research, trust collapses — researchers rightly doubt insights that never touched a real human.

Imaginary Assets — the fiction commons

Browse the library first; generate only when it lacks what you need.

• 🎭 Provably fictional. No real or celebrity likenesses, ever — no model release needed, no likeness risk.
• 🧬 Whole worlds, not just faces. Personas ship with goals, frustrations, accessibility needs, and scenarios; products ship with prices, dimensions, and CO₂ estimates.
• 🔁 Remix with lineage. Generate variations of any public asset — every remix records its parent, visibly.
• 📜 Licensing that stays honest. Demo licenses are never revoked; exclusivity grandfathers prior rights.

Actually Human — real people, on their terms

When it's time to validate, the same profiles connect you to real panelists who opted in through a consent-first signup.

• 🤝 Consent before everything. Granular, versioned consents; pause or delete with one click.
• 🧑‍🔬 Credibility, earned. Panelists build show-up rates and reviews across studies — and testimonials display only after the panelist approves them.
• 🪞 Fictional twins. Panelists can link to their fictional counterparts, so a demo persona can graduate into a real conversation.

Why this product is Crafted for Human™

• Fiction labeled as fiction, humans treated as humans — never the confusion between them that erodes trust.
• Dignity by design — panelists are people, not inventory: they set their terms, approve their testimonials, and keep the right to leave.
• Safety as a foundation — everything generated is screened, SFW-only, and clearly fictional.

Get involved

Whether you need believable demo worlds for your next launch, want to validate designs with real people, or would like to join the panel and get paid for your perspective — we'd love to hear from you.